Scaling an Olive Oil Brand

The Challenge

With a premium product, scale only matters if returns stay healthy. The challenge was to grow spend across core products and bundles without sacrificing efficiency, while keeping creative performance strong enough to support continued expansion.

At the same time, the account needed a steady flow of new creative and product angles so performance would not rely too heavily on a narrow set of winners.

Strategy

The strategy centered on combining disciplined media buying with a stronger creative pipeline. Instead of treating growth as just a budget-scaling exercise, the goal was to keep refreshing the account with new product angles, new creatives, and offers that could support both conversion and longer-term scale.

We also used paid social to help push newer products, not just existing winners, so the account could grow in a more balanced way across the catalog.

Execution

Media Buying
I managed all ad spend across the account, scaling campaigns around core olive oil products and bundles while maintaining close attention to return on ad spend and overall efficiency.

Creative Strategy
Creative played a major role in keeping the account healthy. We pushed new creatives through Meta campaigns to test fresh angles, improve engagement, and create new opportunities for scale as existing ads matured.

Product and Bundle Focus
Campaigns were structured to support both individual products and bundled offers, helping increase revenue opportunities while keeping the account centered around strong-performing premium offers.

New Product Support
Paid social was also used to help introduce and push newer products, giving the brand a way to expand beyond its core bestsellers without losing performance discipline.

Results

• Scaled Costiera to $110,000/month in revenue

• Maintained 4–5x ROAS while scaling

• Supported growth across both core olive oil products and bundled offers

• Used creative strategy to push new products and keep the account supplied with fresh performance angles

Key Takeaway

This case showed that premium products can scale well when media buying and creative strategy work together. Strong returns were not maintained by spend management alone, but by continuously supporting the account with better product positioning, fresh creatives, and a broader growth approach across both bestsellers and new launches.