Improving cost per purchase for a wallet charger

The Challenge

The account had clear room for improvement in both efficiency and measurement. Before our involvement, performance was not where it needed to be, and there were tracking issues that made it harder to evaluate results with confidence. That created two problems at once: customer acquisition costs were too high, and attribution gaps made optimization more difficult.

To scale effectively, the account needed more than campaign adjustments. It needed stronger creative direction, better offer testing, and improved tracking so decisions could be made from cleaner data.

Strategy

The strategy was built around improving the full growth system, not just the ads themselves. We focused on three areas: creative strategy, offer testing, and attribution.

On the front end, we worked on developing stronger creative angles and better ways to present the product so the ads could convert more efficiently. On the conversion side, different offers were introduced and tested to improve how traffic turned into customers. At the same time, we improved tracking and attribution with ClickMagick, which gave the account a much clearer picture of performance and allowed us to optimize with more confidence.

Execution

Creative Strategy
We helped shape the creative direction for ChargeCard by testing stronger messaging angles and improving how the product was framed in paid social. The goal was to create ads that felt more compelling and conversion-ready, especially at colder stages of traffic.

Offer Testing
Different offers were tested to improve conversion rate and strengthen revenue performance. This helped improve the path from click to purchase and gave the account better unit economics as spend increased.

Tracking and Attribution
A major part of the improvement came from fixing attribution visibility. We helped improve tracking through ClickMagick, which was important because the brand had tracking issues before. With cleaner attribution in place, we were able to evaluate performance more accurately and make stronger optimization decisions.

Media Buying and Scale
With better creative, better offers, and stronger tracking in place, the account was able to scale more effectively through paid social while improving customer acquisition

Results

• Scaled ChargeCard to $100,000/month in ad spend

• Reduced CPA by 60% versus the previous ad-buying team

• Improved conversion performance through creative strategy and offer testing

• Strengthened attribution and tracking with ClickMagick, leading to better visibility and cleaner decision-making

Key Takeaway

This case showed how much stronger growth becomes when creative, offers, and attribution are improved together. The win was not just lower CPA — it was building a cleaner and more scalable performance system. By improving both front-end conversion drivers and back-end tracking visibility, we created a setup that could scale with more confidence.